Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
a. product matrix
b. product line
c. product mix
d. total product offer

Product line

Explanation:

A product line is a chain of related products a company has for sale in a market. The aim of producing a product line by companies, is for them to meet several consumption needs that their customers have at the same time.

An example of a company with a product line is Apple incorporated, the company has a product line comprising of the: Iphone(mobile phone), Mac(laptop), IPad(tablet) and the IPod(music player). These products meets several purchasing needs of their customers.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

cash flow statement possibly