Ea1.
lo 1.2indicate whether each statement describes financial accounting or managerial accounting.

the information is directed at external users who are making decisions pertaining to investing, extending credit, and other decisions.
the principal users are the organization’s managers.
the key focus is on the entity as a whole.
the rules and principles are very flexible.
the information gathered is usually available after an independent audit has been completed.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.