The imperative for studying intercultural communication refers to the need to understand differences in a diverse work environment, identify new business markets and develop new products for differing cultural contexts. a. economicb. technologicalc. peaced. demographic

Economic

Explanation:

The question is explaining the economic importance of understanding the different cultures and how they communicate. Understanding a culture helps an investor to know the kind of product that would gain high sales in that culture, also understanding a culture would help an individual to easily be able to relate with people from that culture.

For example building a beer brewery in a country where majority of it's citizens don't take alcohol would lead to a loss in that business.

answer; read and consider the content of the items;