An organization is ready to launch a new product. when working through its pricing strategy, the organization should set the price of the product
(1 point)
• at less than the price of the competition.
• higher than the price of the competition.
• at the price consumers are willing to pay.
• at the price that will allow retailers to offer a discount.
Answers: 1
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An organization is ready to launch a new product. when working through its pricing strategy, the org...
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