Marketing strategy formation refers to:

a. a plan to use company resources (time, talent, finances) effectively and efficiently.
b. a document that specifies the activities to be performed.
c. a blueprint by which the organization intends to compete.
d. a business discipline focused on maximizing profits.

Answer is option a, i.e. a plan to use company resources (time, talent, finances) effectively and efficiently.

Explanation:

Marketing strategy can be understood as a plan (generally long term) that creates a pathway or road map to reach the desired goal. These goals are generally related to achieve profitability and productivity in an organization by utilization of the limited available resources effectively and efficiently. Therefore, the answer is option a.  

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