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Business, 14.01.2020 01:31 Victoriag2626

He first step of the research process is especially important in foreign markets because researchers tend to treat the problem as if it were in their home environment. underestimate the influence of local culture on a problem. forget they cannot access primary or secondary sources of data in foreign markets. crystallize the problem definition within 24 hours and adopt a set mindset.

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He first step of the research process is especially important in foreign markets because researchers...
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