With the budgeting approaches, funds allocated to advertising tend to increase when sales rise and decrease when sales decline

The correct word for the blank space is: all-you-can-afford, percent of sales.

Explanation:

The all-you-can-afford budgeting technique implies having a company investing in everything the firm can pay for. It is normally used for start-ups with limited funds so they use it as much as they can to keep the business going. As the sales increase, the investments in different departments are increased as well such as production, logistics, or marketing so the company moves according to the demand of the product.

The percent of sales budgeting relies -as it names says- on the number of sales a company is capable of processing. All the organizations' expenditures and advertising will have a directly proportional relationship with the percentage of sales of the organization.

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