Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a cpa (cost-per-acquisition) of $5. ben needs to sell excess inventory. to meet this goal, he’s willing to increase his cpa and campaign investment. which of the following plans, built in the performance planner, will assist ben in achieving his marketing goal of selling excess inventory?
a. an investment of $9,600 to generate 1,600 conversions with a cpa of $6
b. an investment of $9,800 to generate 1,400 conversions and a cpa of $7
c. an investment of $8,400 to generate 1,400 conversions and a cpa of $6
d. an investment of $9,100 to generate 1,300 conversions and a cpa of $7

Which of the following best describes vertical integration? a. produce goods or services previously purchasedb. develop the ability to produce products that complement the original productc. develop the ability to produce the specified good more efficiently than befored. build long term partnerships with a few supplierse. sell products to a supplier or a distributor

2. the external environment (connect)choose whether each example belongs in the general, task, or internal environment.exampleenvironmenta worldwide recession task environment / general environment / internal environmentlocal mothers asking their community grocery store to carry no-salt cheerios-type cereal for their babies task environment / general environment / internal environmentchoose the phrase that best completes the following sentence.the relationship between the task environment and the general environment is best described as: a one-way system: changes in the task environment affect the general environment, but changes in the general environment do not affect the task environment.an open system: changes in the task environment affect the general environment, and changes in the general environment affect the task environment.a one-way system: changes in the general environment affect the task environment, but changes in the task environment do not affect the general environment.a closed system: changes in the general environment do not affect the task environment, and changes in the task environment do not affect the general environment.©bloomberg via getty imagesmanagement in the newsin april 2010, the explosion of british petroleum’s (bp) deepwater horizon oil drilling rig and the accompanying oil spill dramatically changed the external environment in which all oil companies operate. the explosion released more oil than any other accidental spill in history and had a huge impact on the waters and surrounding communities of the gulf coast. the conditions that led to the spill, the attempts to stop the spill, and the clean-up and aftermath of the spill prompted debates in the u.s. senate, concern on wall street, and attention from companies all over the world.match each oil spill event with a specific dimension of the general environment.eventgeneral environment dimensionbp stock prices falling 25% during the first month after the oil spill oil seeping into pelican nesting grounds, which will place the brown pelican back on the endangered species list people moving from louisiana to oklahoma to avoid the effects of the spill

Mandela manufacturing thinks that the best activity base for its manufacturing overhead is machine hours. the estimate of annual overhead costs is $540,000. the company used 1,000 hours of processing for job a15 during the period and incurred actual overhead costs of $580,000. the budgeted machine hours for the year totaled 20,000. what amount of manufacturing overhead should be applied to job a15? $29,000. $540. $580. $27,000.