Assess tor understanding
scribe what is the concept and purpose of advertising in the
promotional mix?

The answer is stated below:

Explanation:

Promotional mix is the concept which has the particular combination of the methods of the promotional which is used for one product. The elements of the promotion mix involve the advertising, broadcast or print, point of sale displays, personal selling, merchandising and direct marketing.

The concept of the advertising in the promotional mix is to reach to every customer in the target market.

The purpose or the motive of the advertising in the promotional mix is to reach to as many as buyers and to gather or involve in the repeat the customers.

urban company reports the following information regarding its production cost: units produced 37,000 units direct labor $ 30 per unit direct materials $ 35 per unit variable overhead $ 237,000 in total fixed overhead $ 127,000 in total