Romi is an acronym that stands for and indicates how much value an organization's marketing activities create. a. return on marketing investment b. real operational marketing instructions c. realized operational mass-market investments d. return on monetary investment e. realized operational metrics inbound

Asmartphone manufacturing company uses social media to achieve different business objectives. match each social media activity of the company to the objective it the company achieve.

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate?

Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan. the sedans are sold through the cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. this difference in availability is an example of how the products within the cadillac portfolio are differentiated by the