When old spice came out with the "smell like a man" advertising campaign, the goal was to the brand from one that appealed to older men to a new, younger target market.

reposition      

Explanation:

Brand repositioning takes place as you implement changes with what the brand connects with and desires from your consumers. You preserve the brand identity you have developed but with a few changes and adjustments while repositioning the brand.

Small items like incorporating a relatively unimportant visual style or big ones like re-imagining the branding can all come within the umbrella of brand repositioning.    

Repositioning the brand is all about improving the way clients interpret your business. This can be done in various ways, such as changing your message, altering your character or altering your commodity. Rebranding requires a total change of your brand image, such as introducing a new logo or altering the company name.

(i know i'm late but the answer's "things about yourself" because you want to list things you're capable of, why you want to open up the business, the amount of money you're putting into it,etc.) i'm guessing you take online school small business, the answers to the quizzes are all over quizlet. just look up your question and type quizlet after it and it'll pop up.

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