Which of the following is not true of a service. ( select the best answer.) select one:

a. a service must be a tangable good.
b. a service is an intangible process that cannot be weighed or measured, whereas a good is a tangible output of a process that has physical dimensions.
c. a service requires some degree of interaction with the customer for it to be a service.
d. the specifications of a service are defined and evaluated as a package of features that affect the five senses
e. services as a process are perishable and time dependent, and unlike goods, they can't be stored. you cannot "come back last week" for an air flight or a day on campus.

Letter a. A service must be a tangable good.

Explanation:

Services can be defined as a product of human activity whose objective is to satisfy a need. A service cannot be a material good, to identify a service four main characteristics must be considered:

1- Intangibility: Services are not tangible. That is, they cannot be touched, seen, tasted. They are ideas and concepts. The consumer is influenced to choose a service by the reputation of the service.

2- Inseparability: Services are created and consumed simultaneously. One of its characteristics is the customer's presence in the development of the service, which causes immediate satisfaction or dissatisfaction.

3-Variability:  The service will not always be the same when running more than once. It can be caused by outsourcing services and cause problems to maintain the quality and satisfaction perceived by customers.

4-Perishable: Services must be consumed immediately, or they will be lost. It cannot be stored.

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