The total cost per device for production of 66,000 devices, excluding marketing costs, could be used as the cost basis.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

In command economy, who makes production decisions? a. workers b. producers c. consumers d. the government

Choose the term that best matches the description given. when the materials for the product are in short supply, but the demand is high, it is called