Mike looks at imelda's files and sees that she was using four different spreadsheets to record production line and employee information. mike immediately recognizes he can save time entering data if he were to integrate the sheets and use the software to print an automated report. mike has experience integrating spreadsheets and does not need any technical advice.
should mike work on the spreadsheets and if so, how should he do it? how should mike proceed?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.