This can you predict which products certain people will be interested in.
a. secondary data
b. primary data
c. data mining

C. Data Mining

Explanation:

Data mining is the technique which we can use to predict which category of certain people will be interested in what products. Data mining is used to make and create patterns from the already available information with the company. Company collects that data with the help of different platforms, from different touch points, from where point where customer get in touch with the company, through emails, through subscription forms, through their sales data etc. After making patterns about customer's buying patterns, company will definitely come to know which group of certain people is going to purchase which particular products. Then company can direct their marketing efforts towards those particular customers. Company will need to attract them and then generating possible sales from them.

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