Business, 28.01.2020 18:51 angelrgomez01

Why should managers worry about product overcosting or undercosting? a. undercosting may result in companies selling products on which they are in fact losing money, when they erroneously believe them to be profitable. b. overcosting may result in competitors entering a market and taking market share for products that a company erroneously believes are low-margin or even unprofitable. c. undercosting may result in customer dissatisfaction due to erroneously high sales prices set by management. d. both a. and b.

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Why should managers worry about product overcosting or undercosting? a. undercosting may result in...

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