Business, 29.01.2020 02:49 xxaurorabluexx
Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy?
a. mission-goal matrix
b. market growth/market share matrix
c. product-market matrix
d. swot analysis
e. sales analysis
Answers: 2
Business, 21.06.2019 21:30
Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.
Answers: 2
Business, 22.06.2019 06:00
Use this image to answer the following question. when the economy is operating at point b, the us congress is most likely to follow
Answers: 3
Business, 22.06.2019 07:30
Why has the free enterprise system been modified to include some government intervention?
Answers: 1
Business, 22.06.2019 11:50
Which of the following does not offer an opportunity for timely content? evergreen content news alerts content that suits seasonal consumption patterns content that matches a situational trigger content that addresses urgent pain points
Answers: 2
Which of the following is based on the philosophy that a product's market growth rate and its market...
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