If a firm retains the same product for domestic and foreign markets, the company is demonstrating which type of product strategy? a. straight extension strategy b. product invention strategy c. strategic alliance d. product adaption strategy e. backward invention strategy

A. Straight Extension Strategy

Explanation:

Straight Extension product strategy refers to maintaining the same quality, attributes and utility of products both in the domestic and the international market.

This strategy is usually followed for those products which are globally acclaimed and thus need for any alteration or promotion is undesirable as the market for such products has already been created.

As the word suggests, extension means extending the same product globally.

Hence, this is a case of A. straight extension strategy

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