In many cases, companies that enter a market after innovative products have been introduced can achieve long-term competitive advantages by continuing to develop a better mousetrap. for example, visicalc was the first company to introduce a desktop spreadsheet program, but lotus notes cornered a large market share when it introduced the 1-2-3 program. today, however, microsoft’s excel is the dominant spreadsheet software program and has continued to endure due to the popularity of the microsoft office suite of products. visicalc possessed a advantage while microsoft enjoyed a advantage.