Choose from any of the consumption-related personality traits to connect your own personal life experience and your understanding of your own traits/behaviors to your openness to trying new products (you only need to choose one, but you may connect more than one): innovativeness, dogmatism, directedness of social character, need for uniqueness, optimum stimulation level, sensation seeking drive, variety or novelty seeking drive, need for cognition, materialism, compulsive consumption drive, ethnocentrism.

The advantage of administering personality tests on employees is that it will allow the employer to know the mindset and personality of the employee. this will allow the employer to at least have an idea as to how the employee works and how his attitude in the workplace. the disadvantage is that it may make the employee a little anxious as to whether he would meet the personality requirements of the employer and whether he would be able to retain the job or not. 

Lee buying buying insurance for her home

Competitive intelligence activities occur so that a company can use information about a competitor's new products to  develop superior marketing strategies for its own products.  when talking about  competitive intelligence, an easy way to  remember  these terms are to know your  enemy. when having  competitive intelligence it's allowing information you find out about other companies and how they run their company, the risks they have come in contact with and  opportunities they  haven't taken and figure out how to use them to your advantage. always be  smarter than your  competition.