In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the section of the marketing plan.

a. SWOT analysis
d. marketing implementation
b. evaluation and control
e. situation analysis
c. executive summary

Evaluation and Control.

Explanation:

If the company is to measure it's performance based on their goal and objectives, this implies that the goal and objective of that company has become a tool with which the company can appraise their performance which is a form of evaluation.

the most important factor in the

work process or industry is to retain the interest of the employee. and to

retain them, their salary or profit must be adjusted to the best value. unless

the employee does not do his job properly, employees must receive bonuses or

benefits to ensure them to stay in the company. it will actually make them stay

longer, make them feel important and reduce costs for hiring new employees.

explanation:

mark brainliest!

answer; consideration;