According to the market coverage alternatives, involves ignoring segment differences and offering just one product or service for the entire market.

The correct word for the blank space is: Undifferentiated Segmentation.

Explanation:

Undifferentiated Segmentation refers to companies providing only one product to all their potential consumers. Firms do this usually while offering services that people must use regardless if it is tailor-made for them or not -e.g. water, gas, and power service. These organizations avoid the research costs that imply making market research to classify their customers.

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