Looking ahead a few months, suppose you've just finished the final exam for MAR 3023 and you're ready to sell back your book to get some cash for the holidays. According to the Multi-Attribute Model, which store are you most likely to choose? [All data are measured on 10-point scales like the ones discussed in lecture.]

Which of the following is not a characteristic of enterprise applications that cause challenges in implementation? a. they introduce "switching costs," making the firm dependent on the vendor. b. they cause integration difficulties as every vendor uses different data and processes. c. they are complex and time consuming to implement. d. they support "best practices" for each business process and function. e. they require sweeping changes to business processes to work with the software.