In 1995, when Umpqua Bank opened in new markets, which type of marketing effort did it utilize? A. Intrepreneurial marketing B. Word-of-mouth marketing C. Viral marketing D. Entrepreneurial marketing E. Formulated marketing

(E) Formulated marketing

Explanation:

Formulated marketing is one of the type of marketing strategy that helps in managing the actual requirement of the small business by the process of customer monitoring process and also through the self analysis.

The formulated marketing takes various types of benefits from the specific marketing channel and it is also called as the formula marketing model.

The main objective of this type of marketing is that it helps in achieving the goals and also increase the growth and the productivity in an organization.    

 According to the given question, The Umpqua bank is using the formulated marketing strategy for managing the new market. Therefore, Option (E) is correct answer.  

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