Explain your rationale. Does Fair Oaks focus more on long or short-term goals?

Explanation:

Fair Oaks focuses more on long-term goals than short-term. Their strategic goals are usually of duration of 1 to 5 years and focus on achieving the strategies identified in a company’s strategic plan. The startup began in 1980’s when Mike wanted to “implement some ideas he learned in school to improve farming practices in the U.S.” this takes a lot of effort and time (Kinicki & Williams, 2018, p. 168). By Mike having an environmental conscience, he wanted to “convert 430,000 gallons of daily manure into a sustainable asset” (Kinicki & Williams, 2018, p. 168). He had a “process that broke down the manure into compost like material’ . . . [that] was used to generate electricity used to run the farm” which is not a short-cited goal (Kinicki & Williams, 2018, p. 168). He has spent “10 years to arrive at its current level of performance” which shows that Fair Oaks are more long-term goals orientated than short-term goal.