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Business, 13.02.2020 18:32 hela9astrid
After a $5 million ad campaign, Coca-Cola measured its effectiveness by calculating the cross-elasticity of demand between Coke and Pepsi. A successful campaign would be indicated if the cross-elasticity went from .
A- (-0.9 to -1.5.)
B- (0.9 to 0.5.)
C- (0.9 to 1.5.)
D- (-0.5 to -0.2.)
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