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Business, 14.02.2020 01:15 joannachavez12345

A company's environment consists of both a microenvironment and a macroenvironment — forces outside of marketing that affect a marketing manager's decision making. The microenvironment includes forces close to a company, whereas the macroenvironment consists of the larger societal factors that affect the microenvironment and the company.

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A company's environment consists of both a microenvironment and a macroenvironment — forces outside...
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