Which of the following is a benefit of content marketing? Select one: a. You reach more buyers at a lower cost. b. You essentially own your own attention, rather than rent other people. s thought leadership. c. You build brand awareness and create brand preference for your buyers. d. All of these answers are correct.

D. All of these answers are correct

Explanation:

Content marketing is a form of marketing that navigates around creation of and sharing of online materials that's not primarily aimed at promoting a brand, but rather intended to stimulate interests in its product and services.

Online materials may include: videos, social media posts, pictures, blog, vlog etc.

Benefits

Content marketing is very cost effective, hence reaching more buyers at a low cost. It is more cost effective than many other traditional marketing techniques that exist.

Content marketing helps build brand awareness. By posting useful content that engages target buyers or customer, more attention is drawn the the content being marketed. It creates a form of credibility and authority and creates brand preference for your buyers.

Content marketing enables the manager to basically own the attention.

Other benefits includes: creates loyalty, develops lasting relationships, generates traffic and so on.