David Court and others writing for the McKinsey Quarterly in 2009 coined what term to describe the conversion of the marketing "funnel" into a series of recurrent orbits that a customer enters when considering, evaluating, advocating for, or purchasing a specific product?
A. Health literacy
B. Customer journey
C. Hierarchy of effects
D. Customer competency
Answers: 1
Business, 22.06.2019 08:00
3. describe the purpose of the sec. (1-4 sentences. 2.0 points)
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