The advertising agency wants to reach at least 60 million women and 40 million men. Moreover, in orderto reach a diverse demographic, they want to make sure that the amount of money invested in TV showcommercials is no less than the amount of money invested in sports commercials. The advertisement company wants to determine a strategy that minimizes cost.

The answer is Direct Advertising

Explanation:

Advertising is a means of by which new lines of goods and the existing ones are brought to the knowledge of the public. It is concerned with the selling of an organization goods and services. Advertising is a direct effort to increase sales and it make use of many media such as newspapers, television, radio, posters and so on. The types of advertising includes competitive or persuasive, informative, Direct, indirect,and mass advertising.

However, in order to determine which medium to choose for advertising depends on a number of factors such as the market aimed at, the type of market either local or international, section of the market aimed at, past effectiveness of the medium, the budget allocation for advertising. Therefore, regarding the question ,the type of advertising the advertising agency wants to use here is direct advertising. Direct advertising is a kind of advertising directed at a selected set of people who make use of the product or services in order to achieve the desired objective. This kind of advertising enable an organization to avoid waste of money on advertising. However, in order to achieve their objectives the cost minimizing strategy the advertising agency can adopt is to put in place a well tailored TV commercial shows that will inform, persuade, and convince the 60 million women target audience as well as a well tailored sports commercials that will also inform, persuade, and convince the 40million men target audience