Firms and brands that continually attempt to operate in the
price/ benefits quadrant do not survive over the long run as customer
trust is damaged. Some firms use price skimming strategies, especially on
product introductions, even when all the bugs have yet to be worked out of
the product.

A. High, high
B. High, low
C. Low, high
D. Low, low
E. None of these

B) High, low

Firms and brands that continually attempt to operate in the  HIGH price / LOW  benefits quadrant do not survive over the long run as customer  trust is Damaged.

Explanation:

Many times new products have a very short life because companies believe that they can charge very high prices because they are innovations, but they forget to provide the corresponding benefits of a very high price. Usually short living fads result from this strategy, because the customers will demand more for their money and if the product doesn't satisfy them, they wouldn't purchase it again. And with all the social networks we have today, gossip (and videos) about bad products travel extremely fast.

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