A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers. The firm is adopting a(n) strategy.

stable pricing strategy                          

Explanation:

Price stability through a system means that over time the general level of prices in an economy doesn't alter significantly. To put it another way, rates do not go up or down; there is no significant degree of inflation and deflation.

    In other words, Price stability happens whenever average prices remain consistent over time, or when they rise at such a steady and also very small pace. Price inflation happens when asking prices increase beyond that low and stable point, and when average prices decline, price deflation happens.