Business, 16.02.2020 08:46 shealene7

Thad works for a small company as its marketing director. The company is creating a new product to introduce to the market for solar external paint. Thad researches competitors’ products and market trends in the ecopaint market. Then he creates a comparative pricing analysis and conducts focus groups to understand potential customers’ expectations and decide on the name and desired colors. After working with the product manager on adding a few additional color possibilities, Thad begins to create a strategy and message for the marketplace. Which area of the marketing mix should Thad focus on for this product?

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Thad works for a small company as its marketing director. The company is creating a new product to i...

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