A paint company strategized three different types of marketing messages to revive customer interest in an older paint product. The marketing team brought in three different audience segments and had them participate in the online version of the three various messages as well as with TV mass marketing advertisement. After the experience the marketers digested the information and discovered that the younger people (their main target market) liked the online presentation of any campaign but disliked whatever ad campaign they watch on TV. From this marketing research the marketing could draw the insight that: