Pluto Inc., a car manufacturer, makes high-end, expensive sports cars. The company targets people who live life in the fast lane and are generally considered to have flashy personalities. In this scenario, Pluto is using segmentation.

Psychographic

Explanation:

Generally, companies and firms manufacture goods based on their target population. Similarly, Pluto Inc. is targeting according to psychological attributes, this shows that the company is using Psychographic segmentation. It is a segmentation based on human traits, personalities and lifestyles. In this segmentation firm usually divide the market into different segments which helps to better focus on the target population.

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