Business, 19.02.2020 03:33 Jana1517

80. The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. Under the central route to persuasion, a message recipient is viewed as:
a. lacking the motivation to process a message
b. having a low level of involvement and relying on imagery processing
c. being a very active and involved participant in the communication process
d. unlikely to engage in detailed cognitive processing

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80. The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the...

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