A "moment of truth" is not: a. an opportunity to influence a customer's perception of the service quality. b. critical in achieving a reputation for superior quality. c. when the customer is forming an opinion about the efficiency of the service. d. an interaction between a customer and a service provider.

C. when the customer is forming an opinion about the efficiency of the service

Explanation:

A "moment of truth" in marketing occurs when there's an interaction between customer and service provider usually leaving an impression (positive or negative) on the customers.

It's the moment when a customer interacts with a brand (service provider) to form an impression or change a pre existing impression about that particular brand (service provider).

It is very important for the service provider to leave a lasting positive impression because it's an avenue for them to achieve product superiority.

c).when the customer is forming an opinion about the efficiency of the service

Explanation: A Moment of Truth (MOT) in marketing is when an interaction occurs between a customer and the service provider that can leave a lasting positive or negative impression on a customer.

This is an interaction aimed at having a positive effect on the quality of a brand or service. It usually involves an opportunity to impress the customer.

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explanation:

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typically a loft will include modern kitchen and bathrooms, this increases the price tag. lofts also have a good amount of open space, this requires more heating and electricity. lofts are also in older buildings, this means that maintaining the location increases the bill. keep in mind this is without talking about the high state and property taxes.

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