process of carefully managing detailed information about individual customers and all customer touch points to maximize loyalty. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. A) Customer relationship management
B) Customer lifetime value
C) Customer profitability analysis
D) Customer satisfaction analysis
E) Customer-value delivery

A. Customer relationship management

Explanation:

Customer relationship management -

It refers to the method to enable a smooth interaction of the potential customers with the company , is referred to as customer relationship management .

The method is used to maintain a good relations and connection with the customer , which is in turn beneficial of the company .

Where the company uses all the previous data and information of the customers , to have a better idea of the taste of the customer .

The uses of customer relationship management require the data like email  , chat , telephone , marketing materials etc.

Hence , from the given information of the question ,

The correct option is A. Customer relationship management .

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