Which of the following is the role of the influencer within the buying center? A. To offer advice based on expertise, even though they may not use the product B. To identify when a piece of equipment is not working properly and needs to be replaced C. To actually use the product that is purchased D. To control the flow of information to others in the buying center E. To make the final purchase decision

The correct answer is letter "A": To offer advice based on expertise, even though they may not use the product.

Explanation:

There are six (6) buying roles in the buying center: the initiator, influencer, decider, buyer, user, and gatekeeper. The influencer is the participant whose point of view on determined goods or services could have an impact on others' final purchase decisions. Influencers have a biased opinion on products based on their experience interacting with them.

answer; risk transference;