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Business, 20.02.2020 22:22 anthonycraig0205

Monarch Inc. manufactures Kuddles fabric softener. The company uses the image of a stuffed bear named Kuddles in television and print ads to promote its product. The bear, which is used for the purpose of sales promotion, also appears on T-shirts and on Monarch Inc.'s official Website, an online interface that connects the company to its customers. Recently, the Kuddle bear appeared as a spokesperson for a children's literacy campaign sponsored by Kuddles fabric softener. In this scenario, Monarch Inc. is combining all the aspects of marketing communication to present a consistent message through .A) holistic marketingB) functional department planningC) traditional marketing communicationD) integrated marketing communication

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