Kendrick’s investment company customizes its marketing strategies to meet the needs of different customer groups. A. For its soon-to-be-retired customers, it advertises insurance products as a means to a financially secure and comfortable old age. B. For customers aged 25 to 50 years, it promotes the same products as a means to a bright academic future for their children. Which of the following market segment approaches is best illustrated in this scenario?
Answers: 3
Business, 22.06.2019 12:00
Select the correct answer. martha is a healer, a healthcare provider, and an experienced nurse. she wants to share her daily experiences, as well as her 12 years of work knowledge, with people who may be interested in health and healing. which mode of internet communication can martha use? a. wiki b. email c. message board d. chat e. blog
Answers: 2
Business, 22.06.2019 14:00
Which of the following would not generally be a motive for a firm to hold inventories? a. to decouple or separate parts of the production process b. to provide a stock of goods that will provide a selection for customers c. to take advantage of quantity discounts d. to minimize holding costs e. all of the above are functions of inventory.
Answers: 1
Kendrick’s investment company customizes its marketing strategies to meet the needs of different cus...
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