Fatima wants to purchase a house and has been viewing residential properties for the past two months. She has been searching for information on the Internet and consulting friends and family in order to arrive at a satisfactory decision. Which of the following decision-making approaches is Fatimah employing?
A. The extended decision-making approach.
B. The limited decision-making approach.
C. The routine decision-making approach.
D. The habitual decision-making approach.

A. The extended decision-making approach.

Explanation:

Extended Decision-Making is defined as a decision that involves high participation of the consumers in order to decide to purchase or not a product, it usually revolves around expensive purchases. We can see this exemplified when Fatima consults with friends and family before making her decision to buy a house, an expensive purchase.

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A) The extended decision-making approach.

Explanation:

An extended decision making approach is generally taken when a person wants to purchase a very high cost product that he/she usually doesn't purchase very often. The term high cost is relative to each individual, for some purchasing a $100,000 car is something usual but other people really think a lot before purchasing a $20,000 car.

In this case, Fatima wants to buy a house and that represents the single most important investment for the vast majority of the population. It really is a great deal for Fatima and that is why is looking for all the possible help and advice she can get. She asks her friends about their opinion and looks for information in the internet, because purchasing a house is not something you do everyday, and it will change her life for a long time.

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