According to your text, anything that is of value to a consumer and can be offered through a voluntary marketing exchange is called a(n): a) brand. b) value proposition. c) product. d) offering. e) marketing exchange.

Option C Product

Explanation:

Voluntary marketing exchange is the process of engagement of purchaser and the marketer to purchase the product for a monetary value. So anything that can be sold through a voluntary marketing exchange is always a product (commodity).

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