A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo. What is this company seeking to convey in this television commercial?a. the product's time utility. b. the product's distinctive competency. c. the company's production orientation. d. the company's marketing segmentation process. e. the product's differential benefits.

(E) the product's differential benefits

Explanation:

Product differentiation is the use of unique, distinctive characteristics or special features to a product to ensure unique selling proposition of the product. It helps in defending high prices: It helps the companies to give a reason why they charge a high price for their product. It allows the companies to compete in areas other than price the differentiation allows a company to achieve a competitive advantage over other companies offering similar product substitutes. It is an essential marketing process that is of vital economic importance to a business.

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