1. How much would the company’s profits increase (decrease) if it implemented the advertising campaign in the Medical Market?2. How much would the company’s profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign?4. In Exercise 6–16, Minneapolis shows $48,000 in traceable fixed expenses. What happened to the $48,000 in this exercise?

Part 1:If the campaign is implemented in the Medical Market, the increase in profit is $ 9400.

Part 2:  If the campaign is implemented in the Dental Market, the increase in profit is $ 11800.

Part 3: As the increase in profit is more in the dental market than in the medical market, the campaign should be focused in the Dental Market.

Part 4: The total traceable fixed expenses are ($12000+$21000=$33000) while the remaining $15000 are non traceable common expenses which cannot be related to the either markets.

Explanation:

As the complete question is not given, the question as obtained from the search is included with the question as the image. From the data

As from the given data

For Part 1

Increase in Sales in Medical=I_s=$ 40,000

Contribution Margin=cm=36%

Cost of Campaign=C=$5000

So the Incremental Contribution Margin(I_cm) is given as

Now the increase/decrease in profit is given as

So If the campaign is implemented in the Medical Market, the increase in profit is $ 9400.

For Part 2

Increase in Sales in Dental=I_s=$ 35,000

Contribution Margin=cm=48%

Cost of Campaign=C=$5000

So the Incremental Contribution Margin(I_cm) is given as

Now the increase/decrease in profit is given as

So If the campaign is implemented in the Dental Market, the increase in profit is $ 11800.

For Part 3

As the increase in profit is more in the dental market than in the medical market, the campaign should be focused in the Dental Market.

For Part 4

For this exercise the total traceable fixed expenses are divided into 3 components as

Traceable expenses for the Medical Market: $12000

Traceable expenses for the Dental Market: $21000

Non Traceable Common Expenses: $15000.

So the total traceable fixed expenses are ($12000+$21000=$33000) while the remaining $15000 are non traceable common expenses which cannot be related to the either markets.

answer; (c) penalty

being born in poverty would limit the people's chances, opportunities and benefits.

this happen because of several things, such as:

- poor people tend to gain less access to good education and nutrition. this mean that their chance to obtain high paying jobs would also be limited.

- poor people tend to socialize with other poor people while the rich tend to socialize with other rich people. this means that simply throguh their social circle, rich people would have more business opportunities compared to the poor people.

- rich people tend to have more capital in their disposal. this would benefit them in business since it is far easier for them to fund their business operation compared to poor people.