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Business, 24.02.2020 18:20 00bebebeauty00

The company Proctor & Gamble gained a by creating a new sponge product for its Mr. Clean brand, the Magic Eraser. People like the sponge’s texture and its ability to clean surfaces throughout the house.

a) barrier to entry
b) an incumbency advantage
c) bargaining power
d) a first-mover advantage

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