Zach is a franchisee with Digger's Doggies, a chain of hotdog shops. He was doing well until several other Digger's Doggies franchisees got in trouble and were forced to close their shops. Soon afterward, Zach's business declined and was also forced to close. This is an example of:

coattail effect

Explanation:

The 'coattail effect'  is a situation of being pushed out of business as a profitable franchisee due to the failure of fellow franchisees.  The reason investors opt for a franchise business is to ride on the success of the company brand name. However, there a risk that should some franchisees start going down; they may drag the others with them.

The term coattail effect is used in business to refer to the same effect as in politics.  In the political arena, the coattail effect is a phenomenon where a popular political candidate running for a top seat attracts votes for other candidates of his party.

The correct answer is letter "C": the coattail effect.

Explanation:

The coattail effect is a term primarily used in Politics that describes a situation in which a candidate running for office, who is usually at the top of the list of preferences, helps to attract voters to other candidates. In economics, the term may also have a negative connotation. It means that businesses belonging to the same industry are dragging each other to failure because of factors other than competition.

answer; i believe that the correct answer is ( secondary research); //

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.