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What would be the advantages/disadvantages of using cost-of-service versus value-of service pricing for Hardee’s customers? When discussing cost-of-service pricing, what type of cost (average versus marginal) would make more sense for Hardee? 2. How would you develop a methodology for Hardee to price its existing services? Its evolving services? Would you use the same or different strategies for each?
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What would be the advantages/disadvantages of using cost-of-service versus value-of service pricing...
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