QUESTION 2 The primary way in which relationship selling creates customer value is by assigning a single sales representative to a single customer. maintaining a long-term connection involving trust and mutual respect. guaranteeing fair and equitable prices for each client regardless of the size of the purchase. providing cumulative discounts based on customer loyalty and the length of the customer relationship. guaranteeing fair and equitable sales practices for each customer regardless of the frequency of the purchase.

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast