Business, 25.02.2020 04:37 gselm

Undifferentiated marketing would be defined as:
a. The full positioning of a brand; the full mix of benefits upon which it is positioned.
b. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.
c. Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.
d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

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Undifferentiated marketing would be defined as:
a. The full positioning of a brand; the full m...

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